Narvar’s Candy-Themed Conference Campaign
A booth experience that stood out at NRF and Shoptalk, designed to drive engagement and elevate Narvar’s presence on the show floor
The Challenge
Narvar needed a unified experiential concept that could span multiple high-profile conferences in a single season. The idea had to be visually bold, easy to adapt between venues, and effective at driving awareness and engagement among top retail brands
The Solution
A vibrant, candy-themed brand experience designed to cut through the noise and create moments worth remembering. The concept debuted at NRF 2023 in a 2,000 sq ft space located in the Crystal Palace at the Javits Center. Whimsical candy dispensers served as both a visual anchor and an interactive element—drawing people in, sparking conversation, and making the booth feel both fun and intentional.
The visual system was built with flexibility in mind. For Shoptalk 2023, the booth was reimagined for a new venue and audience, while retaining the same creative direction. Every detail was optimized to deliver brand cohesion—from the re-used environmental graphics to the team’s coordinated black sweatshirts with hot pink laces. The result was a consistent, high-impact presence across both shows that stayed fresh without reinventing the wheel.
The Process
I led the creative direction for the entire campaign, starting with the initial concept and layout for NRF 2023. I developed the booth design, produced 3D mockups, created all environmental graphics, and coordinated with vendors to bring the vision to life. The space was designed for movement, meetings, and moments—balancing brand storytelling with practical utility.
After NRF, I adapted the concept for Shoptalk, updating visual assets, optimizing for a new footprint, and collaborating with the events team to maintain cohesion across touchpoints.
The Results
At NRF 2023, the booth saw a 200% increase in new leads compared to the previous year. Top-tier retailers including Estee Lauder, Chanel, L'Oréal, Burrow, and GAP visited the booth, with multiple attendees noting it was the most creative and eye-catching experience at the show. Highlighting our standout contribution to NRF 2023, guests reflected that "Narvar's booth was the most creative and eye-catching one at the show".
Shoptalk 2023 built on that momentum, driving hundreds of leads and event registrations while reinforcing brand awareness among key enterprise prospects. The team hosted high-value conversations with brands like Saks, Tapestry, H&M, Forever 21, and Wayfair. The experience also extended beyond the booth—Narvar hosted a VIP brand activation at Golden Goose and a karaoke after-party, adding to the campaign’s reach and visibility.
My Impact
I created a visual system that carried across Narvar’s event strategy for the entire year, ensuring the brand experience remained clear, engaging, and memorable. My role included booth concepting, design execution, vendor collaboration, and the creative rollout of everything from signage to apparel.
By building a flexible design system and refining it between events, I helped Narvar show up consistently and confidently in very different environments—reinforcing the brand, driving engagement, and supporting measurable results.
