FullContact Rebrand
A Bold New Identity for a New Era
When FullContact needed a refreshed brand identity to reflect its evolution and ambition, I led the charge in crafting a bold, forward-thinking design that connected deeply with its audience. The result? A modern, cohesive brand that commands attention and inspires trust.
Brand Essence Video
My Role
As the creative lead, I managed the rebranding project from strategy to execution and beyond, ensuring that the identity evolved seamlessly with FullContact’s growing needs. This included:
- Collaborating with stakeholders and cross-functional teams to align design with business goals.
- Producing assets and ensuring consistency across all customer touchpoints.
- Designing scalable systems for future updates and enhancements.
- Streamlining the rollout by providing clear, actionable resources for internal teams and partners.
Launched in December 2019
fullcontact.com
A Foundation Built on Insight
The rebranding process began with an in-depth exploration of FullContact’s mission, values, and audience expectations. I worked closely with leadership to define the brand’s core attributes, setting the stage for a visual identity that was both strategic and impactful.
To ensure consistency and usability across all touchpoints, I developed a comprehensive set of brand guidelines. From digital platforms to print collateral, these guidelines empower FullContact’s teams to bring the brand to life with clarity and precision.
The reimagined brand identity captures the essence of FullContact’s innovation and customer-centric approach. Key elements included:
Logo design: A sleek, modern mark that encapsulates FullContact’s technological edge and human focus.
Color palette: Bold, dynamic hues that convey energy and confidence while maintaining accessibility.
Typography: Clean, approachable fonts that align with the brand’s professional yet personable tone.
This rebrand wasn’t just a visual makeover—it was a strategic transformation. The new brand identity was seamlessly integrated across FullContact's digital and physical touchpoints, including a redesigned website, marketing collateral, and office environments.
Building Beyond the Launch
Since the initial rebrand, the new identity has supported FullContact’s continuous evolution, with notable additions that showcase my ability to scale and adapt design solutions:
Expanded navigation: A user-friendly mega menu that improved accessibility across the site.
Nine solution pages: Dedicated pages tailored to each offering, designed for clarity and impact.
Interactive features: Including a module for flipping through curated data collections, enhancing user engagement.
Dynamic homepage refresh: Featuring an explainer video that launched in October 2020, further solidifying FullContact’s value proposition.
This transformation has strengthened brand recognition, fostered deeper connections with our audience, and positioned FullContact as a leader in the identity resolution space. Overall, we garnered positive feedback from stakeholders and customers alike, underscoring the long-term value of thoughtful, strategic design.
Scroll Down to Explore Brand Assets:
Style Guide and Brand Positioning Strategy
Slide Deck Template
Employee Swag
Unique Illustrations Created In-House
Stationery Templates and Business Cards
Homepage
Digital Display Ad Template
Unique Illustrations Created In-House
Poster Design for Office
PDF Guide Template Design
Solutions Page