Narvar x Catbird @ The Lead Innovation Summit in NYC

Narvar partnered with Catbird, a Brooklyn-based jeweler and customer, to captivate and engage more than 1,200 attendees at The Lead Summit in NYC in July 2023.

The Challenge

Creating a brand-building experience that makes a lasting impact and draws in visitors that convert.

The Solution

With a shiny pink disco ball backdrop set against oak framing and black & white checkerboard flooring, I took inspiration from Catbird’s vintage-style Brooklyn storefront and integrated that with Narvar's event branding style.

As part of the activation, qualified guests were treated to the unique gift of delicate gold bracelets, permanently 'zapped' by Catbird's skilled artisans.

My Impact

Our bespoke experience quickly became a highlight of the summit, attracting attention from leading brands like Williams Sonoma, J. Crew, Uniqlo, Faherty, and Kate Spade. The team captured hundreds of leads—affirming the booth's success and the compelling nature of our concept.

But beyond numbers and awards, what made our activation truly special was the real connections we made with our guests. People felt comfortable stepping into the space, curious to see what it’s about and excited to be part of it. Looking ahead, I'm eager to keep pushing design boundaries and creating meaningful experiences. With each new project, I'm reminded of the power of creativity and its endless potential to shape our industry's future.