Narvar's Annual Holiday Season Engagement Series (2022-2024)

A recurring campaign series built to educate, inspire, and support Narvar’s customers during the busiest time of year—blending storytelling, resources, and upsell moments designed for impact.

 

Campaign Background

Narvar’s Holiday Readiness Campaign is an annual initiative designed to equip customers with the tools, insights, and resources they need to succeed during the busiest time of year. From 2022 to 2024, I led the visual direction and execution of the campaign—developing a seasonal identity and creative system that felt festive, on-brand, and tailored to real customer needs.

Santa’s Workshop is a vibrant microsite designed to help retailers navigate holiday challenges. From downloadable checklists to expert tips, I crafted a visual world that balanced holiday whimsy with professionalism—anchored by a bespoke set of illustrated scenes that added warmth, clarity, and charm across each touchpoint.

My Role

I led creative development from concept through launch, including:

  • Microsite design: Developed a user-friendly, visually engaging experience tailored to our holiday messaging

  • Content collaboration: Partnering with marketing and product teams to ensure content aligned with customer needs

  • Promotional materials: Designed supporting creative across email, social, and web to drive traffic and engagement

  • Illustration: Created custom illustrations to bring the Santa’s Workshop theme to life, adding a polished, bespoke layer that elevated the entire campaign

Results

Each year, the Holiday Readiness Campaign becomes a go-to resource for Narvar’s customers, earning praise for its usefulness, polished design, and clear value.

In 2024, the campaign webinars saw over 2,000 views, while the Santa’s Workshop microsite drove significant engagement with hundreds of resource downloads. Feedback consistently points to how the campaign simplifies holiday preparation, boosts customer confidence, and reinforces Narvar’s position as a trusted partner during peak season.

These campaigns reflect my ability to craft thoughtful, scalable creative that resonates with audiences and supports key business objectives.