Narvar’s experiential booth featuring a camper van swag shop at NRF 2022
As in-person events returned after COVID, Narvar made a bold statement with a 2,000 sq. ft. experiential activation at NRF 2022—located prominently in the Crystal Palace at the entrance of NYC’s Javits Center.
The Challenge
This was one of my first major projects after joining Narvar and one of the first events after lockdowns were lifted. Although NRF takes place each January, planning for an activation of this scale begins in September—giving me just a few weeks to jump in and lead the concept during my first months on the team.
The Solution
A booth experience that prioritized open space for safety while creating a warm, memorable brand environment. The design included a custom-wrapped camper van turned pop-up shop, lounge seating, curated product displays, and a live painter—all tailored to spark connection and conversation.
Inside the van, we featured products from flagship clients like Diptyque, Hydro Flask, Herschel, YETI, and Lululemon. Every item was personalized by local artists, and proceeds supported Black Girls Code—bringing together brand storytelling, community impact, and customer love in one immersive event.
My Role
I led the creative vision—from theme development and spatial flow to messaging and visual storytelling. I stayed hands-on throughout: sketching ideas, coordinating with partners, and making quick strategic calls to keep things on track. It was all about turning a bold idea into a brand moment people would remember.
- Mood board development and theme exploration
- Strategic design thinking
- Creative direction and design execution
- Spacial planning, environmental graphics, and booth design
- Visual storytelling and messaging
- Research, insights, and competitive analysis
- Cross-functional coordination and project management
Results
The booth became a true standout on the show floor—drawing consistent traffic and recognition for its creative concept and thoughtful details. It marked a return to large-scale events for Narvar with a strong, human-centered presence that blended brand values with retail storytelling. The activation not only supported meaningful conversations with top-tier prospects and partners, but also elevated Narvar’s position as a leader in post-purchase experience.
