Featured Case Studies
Experiential Booth Design for the Retail Industry’s Biggest Event of the Year
I designed a 3,200 sq ft branded experience for NRF 2024, retail’s largest industry event. The booth was built to make an impact—anchored by a clear spatial strategy, cohesive branding, and thoughtful environmental design. I also led the creation of supporting motion content and signage, ensuring every detail aligned with the larger brand story.
Website Overhaul as Part of Company Rebrand
I led the redesign of FullContact.com as part of a larger brand refresh initiative. My focus was on creating a flexible, scalable system that aligned with the new identity and supported long-term growth. I worked across teams to improve UX, build a consistent component library, and ensure the site reflected the clarity and confidence of the evolved brand.
Annual Peak Season Holiday Engagement Series
A multi-year campaign designed to educate, support, and engage customers during the holiday season. I led the creative direction across all touchpoints—including a custom-illustrated microsite, slide deck, webinars, and supporting content. The work blended storytelling with strategic upsell moments, driving engagement and strengthening customer relationships during the most critical time of year.