Featured Case Studies

EXPERIENTIAL

Experiential Booth Design for the Retail Industry’s Biggest Event of the Year

I designed a 3,200 sq ft branded experience for NRF 2024, retail’s largest industry event. The booth was built to make an impact—anchored by a clear spatial strategy, cohesive branding, and thoughtful environmental design. I also led the creation of supporting motion content and signage, ensuring every detail aligned with the larger brand story.

 
UI/UX

Website Overhaul as Part of Company Rebrand

I led the redesign of FullContact.com as part of a larger brand refresh initiative. My focus was on creating a flexible, scalable system that aligned with the new identity and supported long-term growth. I worked across teams to improve UX, build a consistent component library, and ensure the site reflected the clarity and confidence of the evolved brand.

 
MARKETING/DEMAND GEN

Annual Peak Season Holiday Engagement Series

A multi-year campaign designed to educate, support, and engage customers during the holiday season. I led the creative direction across all touchpoints—including a custom-illustrated microsite, slide deck, webinars, and supporting content. The work blended storytelling with strategic upsell moments, driving engagement and strengthening customer relationships during the most critical time of year.

 

 

There’s More in the Making