Narvar at NRF 2024

Narvar took center stage as a key exhibitor at NRF 2024: Retail's Big Show, unveiling our latest innovations and brand initiatives. The 2,500 square foot lounge captivated audiences with a prime location in the Crystal Palance near the entrance of the Javit's Center. The heart of our display was an interactive embroidery and heat press station, where guests personalized their choice of either PANGAIA Hoodies or Carhartt Beanies (courtesy of our gracious partners, Gladly and Rebound). We also teamed up with Burrow who furnished the lounge with their stylish and functional furniture.

During the event, we saw over 800 attendees interact with our activation including Crystal Kung Minkoff (452k followers) who stopped by to pose with our team. In addition to securing 120 scheduled meetings with incredible brands like GAP, Kiehl's, and Tiffany & Co., we registered over 200 guests for our official after-party at the trendy PHD Rooftop Lounge at Dream Downtown NYC.

Over 450 guests took home a copy of our Narvar magazine called 'consumed' and many were flipping through the pages as they waited for their swag item. The activation was also spotlighted in a short segment by Absolute Web.

Overall, the activation welcomed and encouraged guests to linger, engage, and immerse themselves in the Narvar experience. During the event, we saw a significant boost in press coverage, social media engagement, and sales, demonstrating the power of well-conceived brand activations to leave a lasting impression.

At certain touchpoints throughout the process, I built out high-fidelity digital 3D renderings so we could visualize the entire space. I used advanced 3D rendering and design software to create prototypes of the activation and, once approved, sent these to over our event team to guide the build-out.